Endorsements

    For this part of the blog I chose the endorsement of Maia Morgenstern for Doncafé.

Doncafé is the name of a range of coffee products.Under the umbrella Doncafé, the company has built a broad portofolio of products to meet all consumer needs and preferences. The product range is more extended as it includes all kinds of coffee:roasted and ground coffee, instant coffee, coffee beans and blends.




For the new publicity campaign,named "Feel the rich flavour" the company chose to communicate the brand's defining characteristic, the rich taste, in association with Maia Morgenstern, a resonant name of Romanian theatre.I think Maia was chosen because she's a  well-known person,she's perceived like a strong character and these qualities she can transfers to this product,also.
  This is the first brand with whom Maia Morgenstern associates.


In the case of these products I don't think to exists a difference between the general perception and the way producer wants the consumers to perceive theme.


What do you think?Have you ever tasted the Doncafé coffees?
I drink this coffee from many years now and I agree with the "feel the rich flavour".